Flit vs Dub, in plain numbers.

Dub has grown into a partner-marketing platform — affiliate payouts, conversion attribution, A/B tests — with a link shortener inside it. If you need all that, buy Dub. If you need short links, you're paying for the rest. Here's the math.

Flit Dub †
Cheapest paid plan $7/mo $30/mo (Pro)
Links per month on that plan unlimited 1,000 new links
Tracked clicks all of them metered "events": 1K/mo Free, 50K/mo Pro
Analytics history unlimited on Pro 30 days Free, 1 year Pro, 3 years Business ($90/mo)
Free plan links 50/mo 25/mo
API access included with Pro ($7) included, all plans
MCP server (AI agents manage links directly) included with Pro ($7) included on Business ($90/mo) bundles †
Unlimited links costs $7/mo Enterprise, custom annual billing

† Source: dub.co/pricing/links and dub.co/pricing, checked 2026-08-24 (Dub lists "REST API + MCP Server" on its Business partner plans). If these numbers are out of date, email hello@flitlink.com and we'll fix them — this page only works if it's true.

What Dub has that we don't

A lot: conversion and revenue attribution, affiliate program management with automated payouts, A/B testing, geo and device targeting, and an open-source codebase. Dub is excellent software solving a bigger problem than ours. If your links exist to pay partners commissions, use Dub — genuinely.

More comparisons: Bitly · Rebrandly · TinyURL · Short.io